Kroger Personal Finance

CASE STUDY

4X the creativity

in only

15 seconds

CLIENT

PROJECT

Retail Video Campaigns

SERVICES
PROVIDED

Research and strategic development

Branding

Creative concepting

Copywriting

Art direction

Video production

Animation

The need

A few times a year, typically around popular holidays, national grocer Kroger runs its 4X Fuel Points promotion. During these times, Kroger Rewards members can earn (you guessed it) four times the usual fuel points when they purchase gift cards. But to boost gift card sales during their 4X Fuel Points promotions, Kroger needed a fast, fun and remarkably effective way to let consumers know that now is the time to turn their gift card purchases into even more fuel points.

What we did

From flying hearts to talking bunnies, holiday cookies and grilling for dad, Heinrich concepted and produced more than 400 :15 second videos over the years to support gift card and fuel–point promotions. For each video, we created scripts, concepts, story boards, found and directed talent, music, special effects and animations with our partners, all at breakneck speed. From there, we created anywhere from 12 to 36 versions of each video—depending on sizes needed—for each of the 12 different Kroger banner brands across the country.

The Results

Despite the limited screen time, Heinrich created videos that were delightfully snackable that everyday shoppers got inspired to save and engage with the Kroger brand in a novel way. And all those fun holiday themes gave audiences something to shop and celebrate.

Through vivid colors, inventive holiday twists and friendly narration, we captured audiences fast—because who doesn’t love a talking bunny?

WHY THE CLIENT SMILED

“Heinrich gets our brand and really understands our audience. Video after video, they come up with something we haven’t seen before and keep driving those click rates. And they’re just fun to work with!”

Lindsay Culter, Kroger Personal Finance Head of Marketing